Enriching Lives…..Including Your Own!

Join a Seasoned Marketing Team

Promoting a Premier Life Plan Retirement Community!

We are seeking a Marketing and Sales Counselor to join our marketing team.  This role offers a dynamic work environment where every day brings something new—whether you’re guiding prospective residents, helping plan and execute engaging events, assisting with design selections for renovations, collaborating with team members and community partners, or getting to know our interesting and diverse residents.

If you have a background in real estate, you understand the importance of selling more than just a house—you’re selling a lifestyle and a sense of community. This role allows you to connect with prospective residents and their families, guiding them toward a future at RWC that truly feels like home.

Why Join Us?

• Typical Hours: Monday to Friday, 8:30 AM – 5 PM
• Competitive Wages & Career Advancement Opportunities
• Relationships and Impact: The opportunity to build strong relationships with prospective and current residents and make a real difference in their lives.
• Benefits: Any time access to your pay, health, dental, & vision insurance, company match on retirement savings, paid time off, life insurance, short-term disability, and employee assistance programs.
• Positive Work Environment: Team-oriented with a focus on compassion, respect, and innovation.

Skills and Experience for Success:

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 2+ years of experience in sales, marketing, or a customer-focused role, ideally in senior living or a similar industry.
• Strong interpersonal and communication skills, with the ability to build relationships with diverse groups.
• Excellent organizational and time-management abilities.
• Event planning experience is a plus.
• Proficient with Microsoft Office Suite.
• Familiarity with CRM software, Smartsheet and digital marketing tools like Mailchimp, Canva, Matterport, and BoxBrownie is not required but will enhance effectiveness in this role.
• Passionate about working with seniors and enhancing their quality of life.
• Detail-oriented with a focus on providing exceptional customer service.
• Collaborative team player who can also work independently.
• Creative thinker who brings new ideas and strategies.

Key Responsibilities:

Sales and Lead Nurturing

• Conduct tours for prospective residents and their families, showcasing the RWC community and lifestyle.
• Nurture leads through personalized follow-up plans, utilizing tailored email campaigns, phone calls, and in-person meetings.
• Maintain, audit and update the prospect database, tracking lead progression and communication efforts.
• Assist in converting inquiries into reservations by guiding prospects through the decision-making process to achieve annual occupancy/census goals.
• Work closely with the renovation team to guide residents through the renovation process, ensuring clear documentation throughout. Demonstrate strong attention to detail while fostering a sense of comfort and confidence for new residents, providing regular updates and support as renovations progress.
• Partner with other departments that serve prospective residents, such as Living Well members, outpatient therapy clients, at-home clients, and participants in Parkinson’s and Memory Care support programs, with the goal of building stronger relationships and guiding them towards becoming RWC residents.
• Collaborate with other departments to stay informed of any changes in the care needs of current residents, ensuring the marketing team is updated on potential shifts in care settings and upcoming inventory changes.
• Stay informed about available inventory and assist in developing a strategic marketing plan to effectively promote and highlight current openings.

Community Outreach and Relationship Development

• Build and maintain relationships with local community contacts, organizations, and leaders to increase RWC’s visibility.
• Represent RWC at community events, fairs, and expos to generate leads and enhance partnerships.
• Develop strategic connections with local real estate agents, financial advisors, and eldercare professionals.

Event Planning and Coordination

• Assist with planning and executing marketing events such as luncheons, open houses, and resident panels.
• Support community-wide celebrations and seasonal gatherings to attract prospective residents.
• Collaborate with the marketing team to create engaging and impactful event experiences.

Resident Programs

• Assist with Resident Programs, pairing prospects with current residents to share insights and experiences.
• Coordinate activities and programs to foster engagement between residents and prospective residents.
• Work with resident committees to identify opportunities for new initiatives and programs.

Administrative Support

• Collaborate with the marketing team on creating promotional materials and managing online content.
• Inform the marketing and sales team with regular updates on prospective residents, ongoing initiatives, and resident engagement efforts to ensure a cohesive and strategic approach.

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